ASCAP EXPO

Time was when artists would steer clear of corporate sponsorships for fear of harming their creative image. Those days are long gone. Today “selling out” is in. Partnering with a company - or a brand - is now one of the best ways to raise your profile and get your music heard by a wide audience. By using examples of great brand/artist synergies, this panel will explore how writer-artists can attract and pitch brands, what brands are looking for in an artist, how you can be a good brand partner, working strategically so that you both achieve your goals, and, ultimately, how a brand partnership can pay off!