Hi-Finesse is a music production company based in Venice, California, that produces music used in motion picture and video-game marketing. Jez Colin (owner) and Erich Lee (composer) work together to market and create music that is used in blockbuster Hollywood trailers and TV spots. Some of their recent credits include: Ant Man, Fury, Lucy, Hercules, The Amazing Spiderman 2 and Guardians Of The Galaxy. They’re here to talk about the unique challenges in this niche style of music production, and provide some insights into how they create their sound. Heather Kreamer is Director of Music for Create Advertising, an entertainment marketing company. She oversees all music needs for both their Los Angeles and London offices. This includes finding and licensing the perfect commercial music, as well as working with composers to create custom scores. Heather has worked on hundreds of successful motion picture marketing campaigns including The Amazing Spiderman, The Avengers, Captain America and The Vow, to name a few.
