ASCAP EXPO

Perception is still reality in the music industry, but the digital world is constantly changing. It's now become a full-time job to keep up with the latest online trends. Hear the tips and tricks to stay on top of your digital game and learn how to do the least amount of work to get the biggest impact. In this session presented by Section 101's Rebecca Calejo, we will cover: how to create a simple, but effective online strategy; quick and easy ways to keep your website fresh and updated; ideas for optimizing your website content for mobile; how to get your social media and website working together; and measuring results and taking action.