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avatar for Erica Grayson

Erica Grayson

MADE
President & COO

Grayson’s journey within the music industry began in the West Coast offices of Jive Records while she was still attending the University of Southern California. After graduating with a degree in Communications, the New York native continued with her “do anything and everything that’s needed” duties at Jive before finding a new opportunity that would ultimately change her career trajectory. A position at Sony Music Publishing transitioned her into songwriting and producer operations working with major artists such as the Trackmasters, and Kenneth “Babyface” Edmonds, rising through the organization to the Director of A&R in Sony’s Santa Monica offices.

In 2001, Grayson left Sony and assumed an advisory role that incorporated her in-demand expertise in producer management and publishing. She went on to represent Multi-Platinum writer/producer Anthony “Shep” Crawford, and the late Static Major (Aaliyah, Lil Wayne). As an advisor, Grayson’s expertise proved instrumental in securing Blackground Music, home of music industry veteran Barry Hankerson (Aaliyah, R.Kelly), its publishing deal with EMI.

With word of her unique talents growing, Interscope Records came calling and made her an offer to join the then Jimmy Iovine- led collective. Grayson arrived at Interscope in 2003 as an A&R, ascending to the position of vice president of A&R in 2006 — an extremely rare feat as a woman in the still male-dominated music business. During her time under the Interscope/Geffen/A&M umbrella, Grayson worked with an array of artists, including Mary J. Blige and the Pussycat Doll. She found “Take Me As I Am,” for Blige’s The Breakthrough album, which became the platinum-certified album’s third single, and discovered Rock City, the breakout songwriting duo who penned PCD’s “When I Grow Up,” which became a Billboard Top 10 hit.

In 2009, after 6 years with Interscope, Grayson joined MADE , quickly establishing herself as force within the company by expanding Jonsin’s visibility, developing Love’s career and identifying young executives and alliances to bring into the MADE  team. Partnership with Brock Korsan of Designated Hitters was the first of last year combinig the talents of his team of producers, (Dahi, Rahki, THC, J Pounds) Which were responsible for hits with Kendrick Lamar, Big Sean, Schoolboy Q, and countless others. 

It’s no doubt, with her mix of publishing and label operation experience married to her inspiring career achievements, Grayson has become a mentor and role-model to many. She speaks at various women events and dinners to share her knowledge and experience, and hopes to encourage and direct more women to attain higher roles within the music and business industries.