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avatar for Alexia Baum

Alexia Baum

Universal Pictures
Director, Music Publishing

Alexia Baum has enjoyed more than 20 years of success in the music publishing arena, specifically mining music catalogues to market and license all kinds of music to all types of media. Cutting her teeth at the late great indie publisher Windswept Pacific, where she went on to head the Film and TV Department, Alexia has worked with companies both large and small, from indie greats like Zomba Music Publishing and Putumayo World Music, to multi-national, Fortune 500 companies like her current employer, Comcast/NBCUniversal. Working with artists across a wide array of styles, Alexia has had success working with bands as diverse as Ladysmith Black Mombazo and ‘NSync, from Britney Spears to Buddy Guy, and from Tito Puente to Daft Punk.  Alexia now relishes working the one of a kind, 100 year deep music catalogue at Universal Pictures, which boasts scores from some of the top composers of the last century, including John Williams, Ennio Morricone, and Johann Johannsson, as well as pop classics like “Don’t You (Forget About Me)” from The Breakfast Club and “Car Wash,” from the film of the same name, and more recently, the worldwide smash “Happy,” by Pharrell Williams from Despicable Me 2, and “Love Me Like You Do” and “Earned It” from Fifty Shades of Grey. “Whether it’s finding a great placement for an emerging artist that gives their career a boost, or putting a classic piece of score in a great trailer, I still get a thrill when the right music finds the right project,” Alexia says.