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avatar for Joe Cuello

Joe Cuello

TuneCore
Chief Creative Officer

Joe joined TuneCore as CCO in 2014. Joe directs the operations of TuneCore Music Publishing Administration, which helps songwriters collect 13 different composition royalties from over 60 countries. He directs a team who are experts in registering, licensing and pitching compositions worldwide. Joe also oversees the TuneCore Entertainment Relations team, which provides TuneCore Artists with opportunities to showcase their talent and gain visibility with our digital store partners, with fans, and within the greater TuneCore community. Joe has worked with independent artists over a 20-year stretch. As a Senior Vice President, during his decade-long tenure at MTV, he established the Creative Music Integration Department, which was responsible for music across all programming. In addition, he launched promotional campaigns that introduced emerging independent artists to the MTV audience. Joe is currently an adjunct professor at Carnegie Mellon University's Masters In Entertainment Industry Management program. He holds a M.A. Ed. from Azusa Pacific University and B.F.A. / Painting and Drawing from University of North Texas.